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In about half years Twitter has constantly updating their products with a range of new features as well as refining the available features for the better. Besides, it also devoted much effort property shop to develop and improve mobile applications to adapt to a world speed "mobile" of quickly. So why Twitter has to constantly redesigning their social networks, the company has done to serve the process of re-designing and Twitter are faced with these challenges? It was an afternoon of Day Twitter party to celebrate the end of the year, and the entire company's property shop headquarters almost no one. Michael Sippey, vice president of products of Twitter, is still in the large dining area in the cafeteria of Twitter to meet some of the staff to summarize ideas and answering their questions. That way a few blocks from the San Francisco City Hall, where the Twitter party, it has been decorated with blue tones characteristic of the company. The Tweet line staff from the event log is attached to the hashtag # Celebrate (ie celebrate) with the aim of emphasizing its victory in preparing end. Twitter property shop became a public company in the past month after the IPO shares and grossed more than $ 2 billion. property shop It is also gradually strengthened its solid foundation in the world of social networking. But while the company is preparing to break the party did not stop Sippey on Twitter products. There are some reasons for concern Sippey. Although 2013 was a successful year for Twitter, but the number of users is growing slower than what the company had expected. At the time of the IPO, Twitter owns 215 million monthly active members, while this figure was 1.19 billion with Facebook, many times larger. The challenge for Twitter has long been used to make people familiar with what is used frequently on social networks such as follow, reply / feedback using the @ sign, hashtag, including the retweet a stream of information available. In addition, Twitter and how to use it to people constantly seek out new content compelling enough for them to use Twitter. Sippey job is to make the aforementioned challenges become "breathable" than with Twitter. Since sitting on chair the group leader of Twitter last summer, he has supervised the process of restructuring the development of products with the hope that it will help the company property shop become more flexible. These efforts are gradually Sippey fruition: in just 4 months, Twitter has introduced a new series of points on your social network: the "conversation view" to combine property shop the tweet with the return line words, insertion thumbnail timeline interface, allows you to send pictures when texting. Two weeks later, Twitter continues to redesign your application on iOS and Android that allows users to slide between the timeline of many different users. In short, the end of the year, Twitter has redesigned almost all the products that the company is to provide the user. In an interview with The Verge site, Sippey shared the philosophy behind the changes mentioned above, and hints of things to come. Many changes over the timeline will be the company launched, images are more stressed, direct messaging capabilities would eventually become property shop a key feature after years of "hard". Sippey said: "If you talk about where we want to go, we are continuing to work here. And you'll have to continually review their plans by changing the world, changing user behavior, competitive environment is different. And you need to react before property shop these things. " property shop Push mobile strategy property shop leading up to understand the path ahead of Twitter, we should look a little bit about how the company has grown to its software. Over the years, the time between two times improvement products can take up to several months. Twitter engineers must often work overtime just to ensure that its services work well. However, Twitter having a bigger problem ash