Levinthal that, given the support of the Graham family,

Levinthal that, given the support of the Graham family, "Washington Post," vowed diversification will help the company achieve its goals. "They will be treated as cross-subsidies diversification." Levinthal talked about, "so that they will buy to create profit enterprises, and enable these enterprises as a whole, propinquity in order to demonstrate their support for the" Washington Post "determination. This choices in family controlled businesses propinquity are not uncommon. "journalism propinquity in newspapers propinquity heyday," Washington Post "(The Washington Post) is an" idol. " Whether it is based on reports the Pentagon archives (Pentagon Papers) issued, or the "Watergate scandal" (Watergate scandal) investigative report, "Washington Post," is a powerful sound nationwide. However, in recent propinquity decades, let counterparts quite troubled by violent force, the same is also a strong impact on the newspaper, these violent forces is: declining propinquity advertising revenue, subscriber population size is shrinking. Recently, with the print media continue to shrink, and the people of their university's for-profit education companies - Kaplan Education Group (Kaplan, Inc) - challenged the result of the contraction of business, "Washington Post," the owner Washington Post Company (Washington Post Co.) are trying to find a new direction. The company recently acquired a company deals in medical care may seem incomprehensible to some people, but it is clear that this initiative is with the recession, the two companies core business and seek new sources of growth signals. "Obviously, the media shift from print to digital, and is leading to changes propinquity in the global upheaval factor." Management professor at Wharton School Daniel. propinquity Levinthal (Daniel Levinthal) spoke. "However, the real challenge is not just a transition technology, the problem is that the industry's business model is changing. How you can profit from the original content," Washington Post "and other media creation, so allow enterprises to develop, now has become a suspense problem. "This changes the other victims also include" Newsweek "(Newsweek) magazine, the company propinquity has worked for Washington Post Magazine on October 18 announced that it will close its paper media business at the end of the year and turned fully digital. Washington Post severity of the challenges facing the company, all too clear in its stock price changes. Five years ago, this house controlled by the Graham family, the chief executive Donald. Graham (Donald Graham) led the company's share price was $ 850, but $ 360 is more than just a little now. Share price fell sharply reflects the company suffered a double hit - reducing propinquity newspaper revenue and profit Kaplan Education propinquity Group that was once a high level education sector suffered setbacks. In 2011, the company propinquity announced net income of $ 116 million decreased 58% over the previous year. Paper media lingering tricky situation, leading Washington Post Company's newspaper publishing business continued losses in recent years, its website WashingtonPost.com and Slate have not been spared. 2012's propinquity first six months, the newspaper sector operating losses reached $ 38 million. With Internet advertising spending shift, as more and more readers get their news from other channels, "Washington Post" propinquity and other regional newspapers is declining. "Like previous local newspaper monopoly." Levinthal says. "Every place is always to put a certain amount of advertising, which will put some ads to television, radio and print media, propinquity newspapers will be able to learn a piece, but the network broke the geographical boundaries, but also broke the old Some economic model. "Wharton School of Business Economics and Public Policy Michael. Xinge Sen (Michael Sinkinson) talked about his personal views on the reaction reader news pipeline preference, resulting in "Washington propinquity Post" The challenge facing this kind of news media a more severe. Research 辛格森 and others showed that "people propinquity like to read the news consistent with their views." He said. With the growth of digital media, "Now, everything has been on the network point of view, consumers will look for matches with their point of view news sources."
"Washington Post" has made in several areas had some success, including the popular newspaper "reader community" (Social Reader) application, users can use this application to share myself with people face book (Facebook) the read. However, some critics believe that the "Washington Post" did not make full use of their accumulated brand equity in the glorious days. In New York City research firm PAA Research's founder and chief executive Bradley. Sefo Lao (Bradley Safalow) talked propinquity about, although digital advertising business grew 8% in the last quarter, and reached $ 26.3 million, but this amount is still only a small part of the total income of the newspaper sector, accounting for only 17%. "They did not effectively use the brand recognition of 10 years or 12 years before propinquity the formation. Would people looking for political information is concerned," statesman "(Politico)," Capitol Hill newspaper "(The Hill) and the" Huffington Post " (Huffington Post)'s "mental accounting" (mindshare) will have much greater, I think, (the media) is the "Washington Post," the real competitor. "California, propinquity Santa Cruz (Santa propinquity Cruz) of Outsell Industry analysts and media company, "News of economics" (Newsonomics) an author propinquity Ken Duo Kete (Ken Doctor) also believes that the political information online, the "Washington Post" this should show respect in their own territory delineated more highly entrepreneurial. "I think they missed a huge opportunity." He said. Professor propinquity of management at Wharton School Daniel. Musharraf (Daniel Raff) believes that online retailer Amazon is the company's successful use of its brand equity model. "For propinquity newspapers, the pipeline is not limited propinquity to the creation of income (pay to visit the website of the reader)." Musharraf says. "Amazon propinquity started selling books initially, and later became the world's most famous Internet site., They began to hire website and become a" shopping center "in this mall, they have their own stores, but also to others rent "storefront '." While this strategy may not be directly transplanted to journalism, but its success clearly shows that the "Washington Post" and the key to the survival of other media that it must go beyond thinking of both paper media There are business models. The problem is that, in this context, whether there are new ways to use its brand equity it? "As readers turn to the Internet," Washington Post, "faced with a crucial choice, and that is whether to join the" New York Times "(The propinquity New York Times) and" Wall Street Journal "(The Wall Street Journal) and so on to get Readers charges its content media camp. Up to now, the newspapers propinquity do not want to do that. Duo Kete talking about, "Washington Post" The reason refused to do so because of fears that it will lose too many readers in the country, and the loss of readers will damage the online advertising revenue. propinquity He also added that this concern propinquity also reflects a larger problem - "Washington Post" has been a part of regional publications. "" Washington Post "did not enjoy the benefits of" Financial Times "(Financial Times)," Wall Street Journal "and" New York Times "has economies of scale." propinquity Duo Kete says. "These propinquity media can subscribe through propinquity advertising and several national and even global audience from the body to make money, but the" Washington Post "is a focus on the Washington, DC metropolitan propinquity area newspapers, propinquity so it's less profitable in the digital market space. "Research institutions PAA Research of Se Folao that the" propinquity Washington Post "It's hard to log on to their website readers charges. "They can bring something really rich differentiation for this market?" He asked. propinquity "The answer is 'No'."
Two-way dialogue this view, as well as Wall Street Journal Digital Network (The Wall Street Journal Digital Network) managing director, "Wall Street Journal," the executive editor Raju. Nalisedi (Raju Narisetti) responded in a recent propinquity interview propinquity with Wharton made have shown that transition from print media to digital content is changing the way of communication and presentation. Interaction "technology and content, is becoming increasingly important, because in the" New York Times "," Washington Post "," Wall Street Journal "," Financial Times "and" USA Today "(USA Today), and 70 % to 80% of the content as well as news reports are fairly common. "Nalisaidi spoke, he was in the" Washington Post "serving managing director, responsible for operations and plans to start the Tablet PC. "In the press, we have a subject to geopolitical audience. To some extent, if they live in Washington, then, in addition to reading the paper," Washington Post, "except propinquity that they did not have much other choice." Can be when it comes to digital media, he said, "the reader will have a lot of flexibility. they can go places and things can get has become increasingly propinquity diverse, so the only way you want to have a competitive, but also your relationship with readers, The only way to build reader loyalty, is the introduction of an excellent newspaper articles, and around these reports for readers to create amazing experience, I mean to say, to give readers a much richer visual experience, the means employed can be video, images and audio, so that readers can interact with your content, you can use a common propinquity way of creating content, or more effective use of databases, etc. which means no one is paper media can be done. purpose of all these instruments are attracted to the reader that you there, rather than go to another site, I think, in order to achieve this goal, you need to press reports and technical means closely together, but most of the media in recent years have failed to do this. "Now, Web2.0 has let media companies communicate with their audience, rather than the content imposed on them, someone might ask, this new model will improve propinquity communication media and audiences, or would it undermine between them exchange it. Nalisedi believes that "the new model has both a good side and bad side of the essence, most newspapers -." Washington Post "is a pioneer in the establishment propinquity of the site - just put it into the net paper version The Road To some extent, they did not really change, for example, most newspapers still clung to this idea: To set up a "front door" is home, the door after you, give you a lot of other offers Select propinquity But I think, propinquity very 多利基 site - such as political media in the "politicians" - do not rely on the success of this strategy so that a single page, the mode has changed between "media and readers. "has increasingly become a two-way dialogue, media readers no longer be treated like paper media era, not telling the reader:" This is our most important reports of five parts, which is our reason for placing them home '. " Nalisedi supplement says. "Media is needed is the creation propinquity of content and readers together, to attract readers involved, inspire readers to interesting and full of wisdom, reactions, and let other people also want the ability to initiate propinquity a dialogue, so that the role of the media has shifted the conversation from communicators sponsors, while the Internet and mobile technology also makes sure that we do it. " propinquity
Kaplan Education Group's cash cow when drained on efforts to find the winner of the digital world in the Washington Post's strategy, income levels make a lot of money once the business propinquity has slumped more than education. Washington propinquity Post's acquisition in 1984 of the exam training institutions Kaplan Education Group, and let the group to higher education courses and professional training courses expansion. Because there are more and more students studying health care and information technology and other professional entry degree courses Kaplan Education Group won the explosive growth. But in 2010, following an undercover investigation by the federal government, noting propinquity that Kaplan encourage students to pay tuition debt after excessive behavior, such as rapid growth to an abrupt end in 2010. Attendant, propinquity is in Washington this profit education institutions, and Kaplan student default rates soared scrutiny. Countermeasures Washington Post Company is to launch a new program that allows students to learn in the beginning of the month to give a course of learning, and without the payment of tuition fees. Although this plan for Kaplan to quell criticism of excessive propinquity behavior, but it is clear that the educational institution is no longer a cash cow up. Sefo Lao talked about Kaplan Higher Education Group Project propinquity had 120,000 students in the peak, but in the most recent quarter, this figure has been reduced propinquity to 67,000 people. "Faced with the overall decline in demand, more competition, as well as for-profit education market, negative impression," Sefo Lao talked about, "Kaplan Education Group to return to high profitability levels propinquity in the near future is extremely unlikely." Kaplan Education Group's experience highlights outside the company's core areas of expertise acquired business risk. But Washington propinquity Post Company still betting on his own to find businesses to increase their financial returns above. October 1, the company announced that it has completed the acquisition of Celtic Health Insurance Company (Celtic Healthcare) - a family of professional propinquity health care and hospice ISP - a majority stake in the transaction. In announcing the deal, chief executive Donald. Graham said that this transaction fits perfectly company "strategy in the company has profit potential and strong management teams to invest has been pursuing." Levinthal that, given the Graham family on the "Washington Post" determined not Yu's support diversification will help the company achieve its goals. "They will be treated as cross-subsidies diversification." Levinthal says. "So, they'll be able to create profitable businesses buy and let these companies as a whole, in order to demonstrate their support for the" Washington Post "determination. This choice in family propinquity controlled companies are not uncommon." propinquity Such initiatives The same is not uncommon for the media world. "This indicates that the Graham family's desire to diversify propinquity income sources." Duo Kete says. "Before propinquity the recent disaster, Kaplan Education propinquity Group has been their lucky stars. Recent years, Kaplan Education Group has been providing support for the" Washington Post ", and in this era of digital revolution for the newspaper provides ample living space. If high standards of journalism into high mode, the newspaper