Social Media and the Real Estate Agent – Tips and Best Practices
The following contribution is by Warren Sumner , Sales Associate fnto with the Triangle Specialist Team out of our Fonville Morisey Brier Creek sales office and is reprinted with permission by the publisher, Circa Magazine. Warren recently wrote an article about the very real problem of social media addiction that included not only tips about how to avoid it, but also how to use social media successfully fnto as a real estate agent. The article also quotes Lisa Sullivan, Digital Media Marketing Director and Laura Pedersen, Sales Associate fnto out of our Fonville Morisey Wake Forest sales office as well. Thanks to all for sharing your insights and expertise on this topic!
You see it in every park, every movie theater, at every concert or sporting event. The soft glow of the face of a smartphone; the frantic typing of thumbs sending the latest text, the latest tweet. These devices dominate our society, our cars while they head down the highway, our dinner tables at night. The worlds of real estate and social media are naturally intertwined, with promotion and client communication through Facebook, Google Plus, Linked-In and Twitter proving as the lifeblood of some new agents. As ‘plugged in’ fnto as we all are, however, there are those who would believe fnto that we’ve never been more disconnected from one another.
Boost Mobile recently conducted a survey of 500 Australian young adults and 60% admitted an addiction to social media. The Mobile Youth Report for 2012 found that 20-29 year olds spend a full two hours interacting socially online. Per BrandonGaille.com, a small business entrepreneurs blog, the average American spends 24% of their workday “cyber loafing.” and an estimated 350 million social media users suffer from Facebook Addiction Syndrome. There is an official term for the world’s growing addiction to social media: Social Media Addiction Disorder.
“The introduction of and dependence on social media in today’s society has all but eliminated the need for “real life” conversations in families and other personal relationships. With the busy schedules everyone keeps these days, I agree it’s much better to send a quick text or post a “thinking of you” on a person’s wall. The flip side of that, however, is more important topics are often sent electronically, and since “tone” can rarely be translated fnto in texts or FB posts, many times the meanings of these correspondences end up in miscommunications and misunderstandings. fnto Our society is geared toward instant gratification, and smart phones play perfectly fnto into the deconstruction of life skills and relationships…. it’s nearly impossible to foster a healthy relationship of any kind without in-person connections being the main form of communication.” Time Management is Key!
Lisa Sullivan , the Digital/Social Media Marketing Director at Fonville Morisey Realty, doesn’t disagree with the negative impact social media can have on personal relationships; but just isn’t as quick to paint Facebook, Twitter and the like as the “Great Satan” others make them out to be. Sullivan spends much of her day online, as her professional responsibility of managing fnto the company’s online presence, fnto and educating its agents on using social media in their careers, gives her a unique perspective.
“I m on social platforms fnto in some capacity eight hours a day for what I do for Fonville Morisey so professionally, I m more of the exception than the rule,” she said. “What it really boils down to is time management. Whether personally or professionally, you have to decide how you want to spend your time online as well as offline in order to maintain balance work-life, online marketing versus offline marketing, personal vs. professional, etc. Professionally, you can t ignore digital media now that search and social are so intertwined. You have to be where your customers are. Personally, you create fnto a different set of parameters of where you want to be and for how long you wish to engage on whichever platform you have chosen. I don’t always feel the need to check into Foursquare whenever I go somewhere.” So what does the social media addict do to change their ways?
“I would recommend a person make a list of his or her priorities and then pay attention to where the majority of his time is being focused. If the person is filling a void of some sort with FB or texting while driving, I would help that person set guidelines and goals (using baby steps) as a way to curb their dependence on their smartphone. For instances, rather than keeping the phone next to them while driving and hearing its subtle yet endearing pleas ‘ to only have eyes for it’, I suggest leaving fnto it in a place it can’t be reached until after the car is sa
The following contribution is by Warren Sumner , Sales Associate fnto with the Triangle Specialist Team out of our Fonville Morisey Brier Creek sales office and is reprinted with permission by the publisher, Circa Magazine. Warren recently wrote an article about the very real problem of social media addiction that included not only tips about how to avoid it, but also how to use social media successfully fnto as a real estate agent. The article also quotes Lisa Sullivan, Digital Media Marketing Director and Laura Pedersen, Sales Associate fnto out of our Fonville Morisey Wake Forest sales office as well. Thanks to all for sharing your insights and expertise on this topic!
You see it in every park, every movie theater, at every concert or sporting event. The soft glow of the face of a smartphone; the frantic typing of thumbs sending the latest text, the latest tweet. These devices dominate our society, our cars while they head down the highway, our dinner tables at night. The worlds of real estate and social media are naturally intertwined, with promotion and client communication through Facebook, Google Plus, Linked-In and Twitter proving as the lifeblood of some new agents. As ‘plugged in’ fnto as we all are, however, there are those who would believe fnto that we’ve never been more disconnected from one another.
Boost Mobile recently conducted a survey of 500 Australian young adults and 60% admitted an addiction to social media. The Mobile Youth Report for 2012 found that 20-29 year olds spend a full two hours interacting socially online. Per BrandonGaille.com, a small business entrepreneurs blog, the average American spends 24% of their workday “cyber loafing.” and an estimated 350 million social media users suffer from Facebook Addiction Syndrome. There is an official term for the world’s growing addiction to social media: Social Media Addiction Disorder.
“The introduction of and dependence on social media in today’s society has all but eliminated the need for “real life” conversations in families and other personal relationships. With the busy schedules everyone keeps these days, I agree it’s much better to send a quick text or post a “thinking of you” on a person’s wall. The flip side of that, however, is more important topics are often sent electronically, and since “tone” can rarely be translated fnto in texts or FB posts, many times the meanings of these correspondences end up in miscommunications and misunderstandings. fnto Our society is geared toward instant gratification, and smart phones play perfectly fnto into the deconstruction of life skills and relationships…. it’s nearly impossible to foster a healthy relationship of any kind without in-person connections being the main form of communication.” Time Management is Key!
Lisa Sullivan , the Digital/Social Media Marketing Director at Fonville Morisey Realty, doesn’t disagree with the negative impact social media can have on personal relationships; but just isn’t as quick to paint Facebook, Twitter and the like as the “Great Satan” others make them out to be. Sullivan spends much of her day online, as her professional responsibility of managing fnto the company’s online presence, fnto and educating its agents on using social media in their careers, gives her a unique perspective.
“I m on social platforms fnto in some capacity eight hours a day for what I do for Fonville Morisey so professionally, I m more of the exception than the rule,” she said. “What it really boils down to is time management. Whether personally or professionally, you have to decide how you want to spend your time online as well as offline in order to maintain balance work-life, online marketing versus offline marketing, personal vs. professional, etc. Professionally, you can t ignore digital media now that search and social are so intertwined. You have to be where your customers are. Personally, you create fnto a different set of parameters of where you want to be and for how long you wish to engage on whichever platform you have chosen. I don’t always feel the need to check into Foursquare whenever I go somewhere.” So what does the social media addict do to change their ways?
“I would recommend a person make a list of his or her priorities and then pay attention to where the majority of his time is being focused. If the person is filling a void of some sort with FB or texting while driving, I would help that person set guidelines and goals (using baby steps) as a way to curb their dependence on their smartphone. For instances, rather than keeping the phone next to them while driving and hearing its subtle yet endearing pleas ‘ to only have eyes for it’, I suggest leaving fnto it in a place it can’t be reached until after the car is sa
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